Designing, building, and shipping a product end-to-end, solo

CompanyAttendy
My RoleDesign, build, and go to market
Timeline2025
TeamSolo
Industry
SaaS
Platform
Web App
Focus
AIVibe Coding
Designing, building, and shipping a product end-to-end, solo

Context

Since COVID, working from home became the norm. But last year my workplace introduced a hybrid mandate: at least 50% office attendance, or risk losing our annual bonus.

We tap our cards to check in at the office — but the system doesn't share that data back to us. So everyone tracks it manually, juggling spreadsheets, calendars, and counts just to work out whether they're on target.

While exploring AI-assisted coding, I built Attendy to solve it.

Challenges

ChallengeWhy it matters
No visibility into your own attendanceThe office card system tracks check-ins but never shares the data back. Everyone's held to a 50% target with no way to see where they stand.
No lightweight tool to fill the gapExisting tools were heavy enterprise systems or generic calendars — nothing personal, most costly.
Real stakes, no safety netBonuses are tied to the target. A miscount isn't a small error — it's money lost on data you can't check.

Goals

GoalTarget outcome
Solve a real problemGive colleagues a reliable way to track and prove attendance against the mandate
Validate the ideaGet real users and confirm the tool is useful beyond just me
Prove the build modelShow a designer who codes can ship a real product end-to-end, solo
Build in publicUse the project to grow visibility and share what I learned

Results

MetricResult
Reach30,000+ across internal and LinkedIn
Signups~600
Monthly active users~150
Support~20 coffees via Buy Me a Coffee

The build

MVP

The MVP started from my own need and what I’ve heard from my colleagues, I prompt it in AI very quick and got a draft mvp.

Initial featureWhat it does
Attendance breakdownOffice vs. home percentage across the month
Target statusClear signal on whether you're meeting your working target
Real-world awareExcludes annual leave and public holidays
Multi-region supportMultiple countries and regional public holidays
Fast onboardingUp and running in under 3 minutes

Tech stack

As a designer with a CS background, I owned the full build — lo-fi concept to deployed app. The stack favours speed and low maintenance: AI tooling to move fast, boring proven services where reliability matters most.

LayerApproachTools
UX / UIConcept to lo-fi, fast — no over-designingChatGPT, Figma
Tech foundationReact Native early, for scalability and lower cross-platform maintenanceReact Native
Style guide integrationDesign tokens → components → code; visual rules became reusable patternsClaude Code
Database & APISchema-first, minimal backend overheadSupabase, Claude Code
AuthenticationKept boring on purpose — reliable verification flowsSupabase Auth, Resend
Security & complianceBaseline security built in early, evolved alongside featuresSupabase, Claude Code
Version controlGitHub from day one, for traceability and momentumGitHub
DeploymentLow-friction setup Go Daddy, GitHub
Landing pageFast signal over polish — ship quicklyFigma Make, Claude Code
PaymentSimple, hosted checkout for optional support — no custom billing logicStripe
AnalyticsLightweight product tracking — signups and basic usage, not a full event pipelinePostHog

Getting it out

Landing page

A focused landing page prioritising fast signal over polish — clear value proposition, single call to action, built to validate interest quickly rather than to impress. Shipped fast with Figma Make + Claude Code.

Team showcase

I ran a 20-minute showcase for our division-level digital team (~50 people) in person — not just pitching the idea of vibe-coding, but demonstrating a real, shipped outcome. It turned a concept into something tangible the team could see working.

From this showcase, I got

  • ~28 signups came from the session, and
  • 3 colleagues picked up vibe-coding themselves — subscribing to Claude Code and now sharing their own work with me regularly.

The deck I used in the showcase.

Internal platform

I shared Attendy on an internal social platform (All Company feed with over 50k users).

MetricResult
Seen by25,480
Reactions229
Comments45
Shares2

Takeaways

  • Right audience, real conversion. These are colleagues who actually track office attendance — the exact problem Attendy solves. Reach here was ~5.5x my total LinkedIn impressions, to a directly relevant crowd.
  • Comments showed genuine product interest, not just applause — questions about notifications, goal forecasting, and leave/public-holiday handling. That's qualitative signal from real users, effectively free feedback.
  • Internal visibility — a post seen by 25,000+ colleagues also built recognition for me as a designer who ships working products, not just mockups.

Linkedin

I ran a 4-post series documenting the project from launch to cost breakdown,

PostImpressionsReactions
The launch1,24230
Getting first users667126
The tool stack1,902194
What it cost81091
Total4,6217011

Takeaways

  • 4,621 impressions, 70 reactions across four posts (~1.5% engagement, above LinkedIn's ~0.4% average).
  • Conversion to actual users was low — my LinkedIn audience is peers and industry folk, not Attendy's direct target users. That's expected for this channel.
  • The real value was sharing knowledge and building visibility for my recent learnings and insights — positioning myself as a designer who codes and ships.
  • Visual-led posts (tool stack, launch) reached the most people — proof-of-work beat opinion.

Data

Across channels, Attendy reached 30,000+ people — the internal feed driving relevant reach, LinkedIn driving visibility.

That converted to ~500 signups (~1.6%) and ~200 monthly active users.

The clearest pattern: warm, direct exposure beat broadcast. The 15-minute showcase converted ~40% of the room (~20 of ~50), while a post seen by 25,000 converted a fraction of a percent. Reach isn't traction.

I used PostHog for lightweight analytics — enough to see signups and usage, not a full pipeline. I also didn't push to optimise conversion; the aim was to prove the build and share the learnings, not grow a funnel. So these numbers are directional.

Iterating on feedback

I iterated the MVP using feedback from two sources: social comments and the in-app feedback feature.

Features added based on that feedback:

Version 2 (2025)
Version 2 (2025)

Running it

Cost

The entire cost was tooling. Most services are free to start and scale with usage, so running costs stay low until there's real traction.

ToolCost
FigmaUS$20 / month
ChatGPT PlusUS$20 / month
Claude Code MaxAU$169.99 / month
SupabaseFree to start (< 50k MAU)
ResendFree → US$25 / month (after ~100 verifications/day)
GitHubUS$4 / month
DomainAU$5 (year 1) → AU$24.66 (year 2)

Cost snapshot

Total
Monthly~US$69 / ~AU$275
Yearly~US$828 / ~AU$3,300

Takeaway

For a few hundred a month, a designer who codes can test a real product end-to-end. Vibe-coding turns craft into cheap leverage.

Buy me a coffee

Attendy is free, and I chose not to monetise it.

A Buy Me a Coffee link offers optional support to help cover running costs — no paywall, no subscription, just a way for people who find it useful to chip in.

Payments run through Stripe's hosted checkout, kept deliberately simple.

Reflection

If I built an app again, a few things I'd do differently

AreaWhat I'd do differently
Distribution 1. Go where the pain lives — industry forums, other companies — not just my own network.
2. Push on conversion as its own problem, not just reach.
Product-vs-workUntangle IP and audience early, so monetisation stays an option.
MindsetBe proactive and consistent. Exposure compounds — the more you ship in public, the more comes back.
ToolingA .com/.app domain over .work (a real trust barrier), and Vercel over GitHub for smoother deploys.

The build was never the hard part. Distribution, positioning, and small trust signals decide whether a good product reaches people.

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